A missed call occurs when an inbound phone call goes unanswered. For home service businesses, this happens when all technicians are in the field, the office is closed, staff is on another call, or the phone is simply not answered in time. Callers who reach voicemail often do not leave messages, particularly for service requests where they need help now. Research indicates that 80% of callers who reach voicemail do not leave a message, and 85% do not call back. For contractors, each missed call represents a potential job that will be booked by a competitor who did answer.
Industry data suggests home service businesses miss 20-40% of their inbound calls. If a plumbing company gets 10 calls per day and misses 3 of them at an average job value of $350, that is over $1,000 in lost revenue per day, or $365,000 per year. Missed calls also damage reputation: customers who cannot reach you often leave negative reviews or call someone else without giving you a chance to earn their business.
AutoRev eliminates missed calls by answering every inbound call within one ring, 24 hours a day, 7 days a week. The AI captures complete job details from every caller, turning what would have been a missed call into a booked lead. Most AutoRev customers see their missed call rate drop to near zero within the first week.
The process of receiving and responding to inbound phone calls from customers, encompassing everything from in-house staff to automated AI systems.
A system that handles inbound phone calls outside of normal business hours, ensuring customers can reach your business evenings, weekends, and holidays.
The revenue value lost when an inbound call goes unanswered, typically calculated as the product of call-to-booking conversion rate, average ticket size, and lifetime customer value.
The time elapsed between a customer first making contact (calling, filling a form, sending a message) and receiving a response from the business.