Average ticket size (also called average job value or average transaction value) is the mean revenue per completed service visit, calculated by dividing total revenue by the number of jobs completed in a period. For HVAC companies, average ticket size varies widely: a simple tune-up may be $89, a refrigerant recharge $200, a blower motor replacement $600, and a full system replacement $8,000. The blended average across all job types determines the average ticket. Improving average ticket size without increasing job count is one of the highest-margin ways to grow revenue, as the fixed costs (marketing, dispatch, admin) remain constant while the revenue per tech-hour increases.
A 10% increase in average ticket size on 500 jobs per month at an original $350 average generates $17,500 in additional monthly revenue with zero additional marketing spend or technician hours. Strategies to increase average ticket include technician training on presenting repair vs. replace options, offering financing to make larger purchases accessible, bundling service packages, and selling maintenance agreements at the time of repair.
AutoRev contributes to average ticket size improvement by capturing complete job details during intake that help technicians arrive better prepared. When a tech knows the equipment age, problem symptoms, and customer history before arriving, they can have a more informed conversation about repair vs. replace options. AutoRev also automates maintenance agreement offers during and after service calls.
The practice of encouraging a customer to purchase a more expensive option, upgrade, or enhanced version of the service they originally requested, increasing the total sale value.
The practice of offering complementary or related services to a customer in addition to what they originally requested, increasing total revenue from each customer interaction.
A scheduled technician visit to a customer's home or property to diagnose, repair, or maintain a system, typically charged as a flat fee or hourly rate.
Revenue that is earned on a predictable, repeating basis, typically from service contracts or maintenance agreements that automatically renew each year.