AutoRev is an AI receptionist for plumbers in Memphis, Tennessee, and it answers every call, text and web chat in under 30 seconds, whether it is 2pm or 2am. It tells a genuine active leak from a boil-water-advisory question, books the job on your live calendar, dispatches the right tech across Shelby County, quotes from your pricebook, chases the estimate, and sends the invoice once the work is done. Shelby County is the territory: Midtown out to Germantown and Collierville, all reachable on the 901 number a caller already has saved.
14-day free trial. Keep every job it books. Live on your number in days.
Drop your number and hear it handle a Cooper-Young stack question or a boil-advisory question correctly. Start the 14-day free trial on your own 901 number once it's answered both the way you would.
Drop your number and it calls you in a couple of minutes. Talk to it like a Memphis homeowner with water coming through the ceiling.
Pick a time below. We go through your Memphis call volume, what you are missing after hours, and what it would answer first.
The utility's own site calls its aquifer-fed water one of the city's most vital assets, and the 48 ppm hardness figure backs it up. A plumber who can say that accurately, instead of pitching a softener out of habit, sounds like they know Memphis water.
Cooper-Young was mostly built out by 1915, and Midtown and Central Gardens run the same age. Soft water does not extend the life of century-old cast iron or a clay lateral with a root problem, and the intake questions for that housing stock have nothing to do with scale.
Three times in five years, a hard freeze has broken enough water mains to drop system pressure below the state's threshold and force a boil water advisory. It is a predictable mechanism now, not a black-swan event, and it produces a specific kind of call that has nothing to do with a broken pipe inside the house.
Germantown, Bartlett and Collierville are outside MLGW's system entirely. A caller from one of those suburbs asking about a Memphis boil advisory needs a different answer than a caller inside the city, and getting that wrong on the phone costs credibility fast.
What the caller says, and what happens next.
"Water's coming through the ceiling in the back bedroom and my neighbor says we might need to boil water too, is that true?"
AutoRev separates the two problems immediately. It confirms whether the main can be shut off, gets the address and a description of where the water is coming from, and pushes the leak to the on-call tech as active. Separately, it tells the caller accurately whether a boil advisory is currently in effect for their address rather than guessing, which is exactly the kind of question a stretched office fumbles on a morning like this.
"Every water heater company tells me I need a softener first. Do I need one here?"
AutoRev knows Memphis draws from the Memphis Sand aquifer and runs soft, not hard, water, and it says so plainly instead of defaulting to an upsell. It walks the caller through what that means for a tankless install specifically, then books the estimate. The honest answer is what gets the appointment.
"It's doing the same thing it did last spring, the drain in the basement is backing up again."
A repeat backup in a house this old points to a clay lateral with root intrusion, not a simple clog. AutoRev pulls the pattern from the caller's description, notes this is a second occurrence, and books a camera inspection instead of another snake. The tech shows up already expecting the real job.
Trained on the fact that Memphis water tests soft, AutoRev answers scale and softener questions accurately instead of reflexively pitching equipment the caller does not need. That honesty is what turns a shopping call into a booked estimate.
Century-old plumbing in Midtown and Cooper-Young calls for different intake questions than a newer East Memphis or Cordova address. AutoRev asks about repeat occurrences and symptom pattern before it books, so the tech shows up already expecting the right job.
Germantown, Bartlett and Collierville run their own water systems, outside MLGW entirely. AutoRev gets that distinction right on the call, so a suburb caller does not get told to boil water over an advisory that never applied to their address.
February 2021 proved Memphis can go from routine to system-wide emergency in under three days when a freeze breaks water mains across the metro. AutoRev answers unlimited calls simultaneously, then books on your live calendar, dispatches across Shelby County, quotes from your pricebook, chases the estimate and asks for the review once the job is done.
Southaven and Olive Branch aren't just outside MLGW's system, they sit across the state line in DeSoto County, Mississippi, on their own water utility. AutoRev keeps that straight when a caller from either town asks a water question that has nothing to do with Memphis at all.
Most AI receptionists on the market are the same handful of white-label voice platforms with a different logo on the login page, and all of them stop at taking a message. AutoRev is proprietary end to end, built on the best models available and tuned to the individual shop. It works on top of the software you already run, or it runs the whole operation itself. Either way, picking up is where it starts rather than where it finishes.
Every call, text and web chat in under 30 seconds, day or night, unlimited at once. Emergencies get triaged against your on-call rules and pushed straight to the tech on rotation.
The caller who hung up undecided gets a text with what you quoted and a link to pick a time. Most of them were not saying no, they were saying not right now.
It keeps working the lead until they book or tell you no. No lead sits in a folder waiting for someone in the office to remember it.
Appointment confirmations and reminders go out on their own, which is the cheapest way to cut no-shows you will ever find.
The customer gets told when someone is heading over and who it is. Fewer 'where are they' calls tying up your line.
Real ranges from your pricebook on the call, then a written estimate sent while the job is still fresh.
Unsold estimates get worked on a schedule until there is an answer. This is usually the largest pile of recoverable revenue a shop is sitting on.
The invoice goes out off the completed job, payment reminders go out after it, and the customer pays on a link.
A Google review request after every completed job. Local rank moves on review velocity and this is the step every busy shop drops.
Nobody hands you a login and wishes you luck. We sit with every shop we take on and build the agent around your market and your operation before it takes a single call.
Your ZIP codes, your service area boundary, local regulations and the standard operating procedures that apply where you work. It knows which addresses you cover and which you do not.
We sit down and build the call script around how you actually run jobs. If you would rather hand it over, we write it for you and you approve it.
Want it wired into ServiceTitan, Housecall Pro, Jobber or FieldEdge? We do the integration work. Want AutoRev to be the system instead? That works too.
We help you set up call forwarding, so the number on your trucks and your Google listing stays exactly as it is. Nothing on your marketing has to change.
Verified local detail, for anyone comparing options or checking our work.
| Coverage | Memphis and Shelby County, roughly a 32 mile radius |
|---|---|
| Area code | 901 |
| Peak emergency season | Hard freeze events in December through February, arriving as sudden episodes rather than one long cold season |
| What drives the calls | Pre-war stacks and clay laterals in Cooper-Young, Midtown and Central Gardens, plus system-wide water main breaks whenever a freeze pushes MLGW toward a boil water advisory |
| Water | Soft, drawn from the Memphis Sand aquifer. Average hardness 48 ppm per MLGW's own report, one of the softest municipal supplies in the country |
| Winter water history | Boil water advisories in February 2021 (8 days, 140+ main breaks), December 2022, and January 2024 (4 days, 80 main breaks). MLGW has invested $85 million in infrastructure since 2021 |
| A detail worth knowing | Germantown, Bartlett and Collierville run their own separate water systems and were not covered by the 2021 boil advisory that hit the rest of Memphis |
| Local competition | At least three dedicated Memphis AI receptionist pages found as of August 2026 (VoiceCharm, PYREXA, BookIt Technologies), all leading with flat pricing, none referencing the local water or freeze pattern |
| Neighborhoods covered | Midtown, Cooper-Young, Central Gardens, Downtown, South Main, Binghampton, Orange Mound, Harbor Town |
| Surrounding towns | Germantown, Bartlett, Collierville, Cordova, Southaven, Olive Branch, Millington |
Water detail published by Memphis Light, Gas and Water (MLGW).
Memphis Light, Gas and Water does not hedge on this one: its own water quality page calls the city's drinking water one of Memphis's most vital and coveted assets, drawn entirely from the Memphis Sand aquifer, a buried reservoir MLGW describes as holding more than 100 trillion gallons of rainwater some estimates put down more than 2,000 years ago, filtered through layer after layer of clay, sand and gravel before it ever reaches a tap. The utility backs the pride with a real number. Its 2025 water quality report lists average hardness at 48 parts per million, soft by the standard classification, a fraction of what a moderately hard Midwest market runs.
None of that touches the pipe. Cooper-Young's own neighborhood timeline puts most of its houses on the ground by 1915, Queen Anne and Craftsman frames a few blocks off the corner the district is named for, and Midtown and Central Gardens carry roughly the same vintage. Soft water is real, measurable good news for a Memphis water heater. It does nothing for cast iron that has sat in the ground since before the interstate highway system existed, or a clay lateral a root found decades ago and never let go of.
Memphis found out how thin that margin is in February 2021. A hard freeze broke more than 140 water mains at once, system demand jumped from a normal 106 million gallons a day to 170 million, and MLGW issued a boil water advisory that ran eight days with no end date given when it started. Hospitals curtailed surgeries. The city and the Tennessee Valley Authority handed out well over 100,000 bottles of water between them. The advisory did not reach Germantown, Bartlett or Collierville, which run their own separate systems, a distinction that matters the moment a caller from one of those suburbs asks whether they need to boil water too.
It has happened twice more since. December 2022, then January 2024, when seven inches of snow and a week of hard cold broke 80 mains and triggered a four-day advisory, half the length of 2021's. MLGW has put $85 million into the system since that first crisis and the numbers back up the improvement, but the utility's own president has said plainly that deeply cold weather could still break more mains, and a real share of the ongoing pressure loss traces back to burst fire sprinkler systems in vacant buildings nobody has repaired.
At least three AI receptionist vendors already run a page built for Memphis, and every one found in a live search leads with flat monthly pricing and round-the-clock availability. None of them show any sign of knowing the difference between a Cooper-Young stack problem and a boil-advisory question a caller half a mile away is asking for a completely different reason. That gap is exactly what a shop that understands this market can close.
Memphis water tests soft, drawn from the Memphis Sand aquifer, and a shop that gets that fact right on the phone already sounds more credible than most of what is out there. It answers every Memphis call, text and web chat in under 30 seconds, day or night, then books the job on your live calendar, sends the right tech across Shelby County, and closes the job out with an invoice. It is a full field service platform rather than a phone add-on, and it is proprietary rather than a rebadged white-label voice product, tuned to your pricebook, your service area and your on-call rules.
Yes, and it is worth knowing because most sales scripts assume the opposite. MLGW's own water quality report puts average hardness at 48 ppm, drawn entirely from the Memphis Sand aquifer, comfortably in the soft range. AutoRev answers scale and softener questions with that fact instead of defaulting to an upsell, which is often the difference between a booked estimate and a caller who hangs up unconvinced.
It is trained to. Memphis has had a boil water advisory three times in five years, February 2021, December 2022 and January 2024, each time triggered by a hard freeze breaking water mains and dropping system pressure. AutoRev can tell a caller accurately whether an advisory currently applies to their address instead of guessing, and routes any genuine leak to your on-call tech as an active emergency.
Yes, because you teach it your service area. Cooper-Young, Midtown and Central Gardens were mostly built out by the 1910s and run original cast iron and clay laterals, while East Memphis and Cordova are newer stock with a different failure pattern. AutoRev asks intake questions suited to each before it ever books the truck.
It will. Germantown, Bartlett and Collierville run their own water systems entirely separate from MLGW, and were not covered by the 2021 boil water advisory that hit the rest of Memphis. AutoRev keeps that distinction straight instead of applying a citywide answer to a caller whose water never came from MLGW in the first place.
You set the boundary, and MLGW's system versus the self-supplied suburbs matters more here than in most markets. A typical Memphis shop covers a 32 mile radius across the 901 area code, Midtown and Cooper-Young out to Germantown, Bartlett, Collierville, Cordova and Millington, with Germantown, Bartlett and Collierville flagged separately since they run their own water system entirely. AutoRev checks every caller's address against whatever radius you draw before booking.
A boil-advisory week means a job note has to carry address-level detail: whether MLGW covers that address or Germantown, Bartlett and Collierville's own separate system does. AutoRev writes that into ServiceTitan, Housecall Pro, Jobber, FieldEdge and hundreds of other systems, or runs dispatch, scheduling, pricebook, estimates, invoicing and payments on its own for a shop that would rather run one system than two.
A caller who hangs up undecided during a boil-advisory week is exactly the kind of lead a busy office loses. AutoRev texts them back with what was quoted, keeps following up until they book or say no, sends the appointment reminder, lets the customer know when the tech is on the way, chases the estimate instead of letting it go stale, invoices once the work is finished, follows up on payment if the bill sits, and asks for the Google review once everything is settled.
Hear it answer a call, or book 20 minutes and we will walk through what you are missing after hours.