It's 2 AM. A pipe bursts. Homeowner is standing in three inches of water, panicking.
They call you. Voicemail. They call the next plumber. He picks up. He's sending someone.
Plus the water heater replacement next year. Plus the referrals. All walking out the door.
Because nobody answered the phone at 2 AM.
The Problems You're Actually Dealing With
Emergency calls go to voicemail
You're losing customers you already paid for. Someone calls during a busy morning. You can't get to it. They don't leave a message — most people won't. By the time you call back, they've already got someone else coming.
Your techs don't mention other services. Your guy finishes a drain cleaning. There's a water heater in the corner that's 12 years old, rusting at the bottom. Does he say anything? Probably not.
Water heater replacements are going to Home Depot. You've serviced hundreds of homes. How many of those water heaters are due for replacement right now? You don't know — because nobody's tracking it.
Old customers never hear from you. You've got years of customer data. When's the last time you called any of them?
You send quotes and hope for the best. Customer needs a water heater replacement. You give them a price. Then... nothing.
"They're not disloyal. They just forgot your name. And you never reminded them."
The Unified Lead Architecture: One System, Every Source
Most plumbing companies operate like this:
- Daytime calls go to the front desk
- After-hours goes to an answering service (maybe) or voicemail (probably)
- Web leads sit in an inbox
- Google LSA leads get callbacks when someone remembers
- Old estimates? Filed and forgotten
The AI Growth System consolidates everything
- Every call — day or night — answered live in 2 rings
- Every web form and chat — instant response, persistent follow-up
- Your entire customer database — analyzed for water heater age, service history
- Every old estimate — systematically followed up until closed
See It In Action
See How AI Captures Every Plumbing Emergency
Book a demo to see the AI Growth System handle calls, schedule jobs, and drive revenue for your plumbing business.
Inbound: The AI Voice Agent That Handles Emergencies Like Your Best Dispatcher
When someone calls with water pouring through their ceiling, they don't want to leave a message. They want someone to say "I'm sending help now."
Example: Middle-of-the-Night Emergency
Caller: "Hi, I have water leaking from my ceiling and I don't know what to do."
AI: "I'm so sorry — that's stressful. Let's get someone out to you right away. First, can you locate your main water shutoff and turn it off? It's usually near your water meter or where the main line enters your house."
Caller: "Okay, I think I found it. Turning it now."
AI: "Perfect, that'll stop any more water from coming through. Now let me get your address so I can dispatch a tech."
Caller: "4521 River Road."
AI: "Got it, you're in our service area. I have a technician who can be there within the hour. Before I dispatch — can you tell if the water is coming from a specific area, like near a bathroom or the water heater?"
Caller: "It's right below the upstairs bathroom."
AI: "That helps — probably a supply line or drain issue in that bathroom. Our tech will come prepared. Is there anyone 18 or older who'll be home to let them in?"
Caller: "Yes, I'll be here."
AI: "Great. I'm dispatching now. Tech's name is David, he'll call when he's 15 minutes out. The emergency dispatch fee is $149, and that gets applied to any repairs. Does that work?"
Caller: "Yes, that's fine. Thank you so much."
AI: "You're all set. Keep towels down to minimize damage, and David will be there soon. Is there anything else I can help with tonight?"
That call took two minutes. The customer went from panic to calm. Job dispatched. No human dispatcher needed at 2 AM.
Example: Daytime Service Request with Cross-Sell
Caller: "Hi, I need to schedule a drain cleaning. My kitchen sink is draining really slow."
AI: "I can help with that. Is this for a home or business?"
Caller: "Home."
AI: "Got it. Can I get your address?"
Caller: "2847 Maple Court."
AI: "Thanks. Is this your first time calling us, or have we been out before?"
Caller: "You guys fixed our water heater a couple years ago."
AI: "Oh great, I see your account here. Looks like we replaced the heating element in 2021. For the drain cleaning, I have availability tomorrow between 10 and 12, or Thursday afternoon. What works better?"
Caller: "Tomorrow morning is fine."
AI: "You're booked. Our tech will call when he's on the way. One quick question — that water heater we worked on is about 9 years old now based on our records. Have you had any issues with it lately? Running out of hot water, strange noises, anything like that?"
Caller: "Actually, yeah. It takes forever to heat up now."
AI: "That's common around that age. I'll make a note for the tech to take a look while he's there — no charge for the inspection. If it's time to start thinking about replacement, he can give you options. Better to plan it than have it fail on you."
Caller: "That would be great, thanks."
Drain cleaning booked. Water heater inspection added. Potential $2,500 replacement opportunity identified. All from a $150 drain call.
Outbound: Three Engines That Turn Your Database Into Revenue
Your customer list isn't just a list. It's a map of future revenue — if you work it.
Engine 1: Water Heater Lifecycle Campaigns
Every water heater has an expiration date. The AI system tracks:
- Installation dates from your records
- Approximate age based on service history
- Warning signs from tech notes (sediment, corrosion, slow heating)
Then triggers proactive outreach:
SMS Example:
"Hi [Name], this is [Your Company]. Our records show we serviced your water heater back in 2018 — that puts it around 11 years old. Most tanks last 10-12 years before efficiency drops and failure risk goes up. Want us to do a free inspection and let you know where it stands? Reply YES to schedule."
AI Call Example:
"Hi, this is Mike calling from [Your Company]. We've done some plumbing work for you in the past, and I'm reaching out because our records show your water heater is getting up there in age. A lot of homeowners don't realize these things can fail without much warning — and a burst tank in the basement is no fun. We're offering free inspections this month to let folks know if they're in the danger zone. Want me to get you on the schedule?"
You're not selling. You're serving. And you're getting in front of replacements before Home Depot does.
Engine 2: Past Customer Reactivation
Customers who called once and never came back aren't lost — they're just forgotten.
The AI identifies:
- Single-service customers (drain cleaning only, one repair, etc.)
- Lapsed customers (18+ months since last service)
- High-value customers who've gone quiet
"Hi [Name], it's been a while since we helped you with that bathroom repair. Just checking in — any plumbing issues we can help with? We're also running $49 drain cleaning this month if you want to get ahead of any slow drains."
These are customers who already trust you. They just need a reminder you exist.
Engine 3: Seasonal and Promotional Campaigns
Plumbing has natural rhythms:
- Fall: Winterization campaigns (hose bibs, outdoor lines, water heater checks)
- Spring: Sump pump inspections, outdoor faucet turn-ons
- Year-round: Drain cleaning specials, water heater flushes
- Storm response: Targeted outreach after flooding events
The AI handles campaign outreach, follow-up, and booking. You just decide what to push.
Post-Service: The Cross-Sell Sequence That Runs Automatically
Every completed job is the start of the next opportunity.
Day 1 (SMS):
"Thanks for choosing [Your Company] today! Quick question — how old is your water heater? If it's over 8 years, we recommend an annual flush to extend its life. Reply if you'd like us to add that to your next visit."
Day 7 (Email):
Subject: A simple way to avoid plumbing emergencies
"Hi [Name], thanks again for trusting us with your plumbing. Wanted to share something most homeowners don't know: 80% of plumbing emergencies are preventable with basic maintenance. Our Protection Plan members get annual inspections, priority scheduling, and 15% off repairs. [Link to learn more]"
Day 14 (AI Call):
"Hi [Name], this is Sarah from [Your Company] following up on your service last week. Everything still working well? Great. I also wanted to mention — our tech noted a few things in his report that might need attention down the road. Nothing urgent, but I can email you his notes if you'd like to keep them on file."
Day 30 (Seasonal Offer):
"Winter's coming — time to protect your pipes. As a past customer, you're first in line for our winterization service. $89 covers hose bib shutoffs, pipe insulation check, and water heater inspection. Reply YES to book."
Every customer. Every job. Automatic.
The Offers Your AI Pitches
Dynamic offer selection based on customer history, season, and conversation:
Standard Service Offers:
- $49 Drain Cleaning (single drain)
- $99 Whole-Home Drain Treatment
- $89 Water Heater Flush
- Free Water Heater Inspection (with any service)
- $149 Winterization Package
Replacement Offers:
- $200 off tank water heater replacement
- $500 off tankless conversion
- Financing available (0% for 18 months)
The AI knows what to pitch based on who's calling and why.
The Protection Plan: Recurring Revenue You Can Count On
One-time drain cleaning customers are transactional. Members are relationships.
Protection Plan ($15/month):
- Annual whole-home plumbing inspection
- Priority scheduling (skip the wait)
- 15% off all repairs
- No emergency dispatch fees
- Water heater flush included
What the AI automates:
- Pitches membership on qualifying inbound calls
- Follows up post-service to convert one-time customers
- Handles renewal reminders
- Checks membership status on every call
500 members = $90,000/year in predictable revenue. That's payroll covered before you book a single job.
Integration: Works With Your Existing Tools
No new software to learn:
- ServiceTitan — full booking and customer history integration
- Housecall Pro — scheduling and dispatch
- Jobber — job management and calendar
- FieldEdge — customer data and dispatch
- Google Calendar — for simpler setups
- Zapier — custom connections for anything else
Your team sees jobs where they already look. The AI handles the front end.
Ready to Transform Your Plumbing Business?
See how the AI Growth System captures emergencies, reactivates your database, and builds recurring revenue. Book a demo today.
ROI Example: Real Numbers for a Real Plumbing Company
Current state:
- 300 inbound calls/month
- 25% after-hours (75 calls)
- 60% after-hours answer rate (45 missed)
- Average service call: $280
- Average water heater replacement: $2,200
- 4 replacements/month
- Cross-sell rate: 8%
- 30 Protection Plan members
With the AI system:
- After-hours calls captured: 45 → 40 additional jobs
- New service revenue: 40 × $280 = $11,200/month
- Water heater inspections driving replacements: +3/month
- Additional replacement revenue: 3 × $2,200 = $6,600/month
- Cross-sell rate improved: 8% → 20%
- Additional cross-sell revenue: $4,200/month
- Membership growth: 30 → 120 in 6 months
- Membership revenue: 120 × $15 = $1,800/month
- Reactivation campaigns: 25 jobs/month × $280 = $7,000/month
Total monthly impact: $30,800. From after-hours capture, water heater proactive outreach, cross-sell, and database reactivation.
Implementation: Live in 21 Days
- Days 1-7: Discovery + Build — Service catalog, pricing, dispatch rules, service area. AI training on emergency protocols and scripts. Voice and conversation flow customization.
- Days 8-14: Integration + Testing — CRM/calendar connection. Test booking accuracy and call routing. Team training on dashboard.
- Days 15-21: Launch + Optimize — Soft launch on after-hours and overflow. Monitor and refine. Full deployment by day 21.
Emergency calls: Live within 48 hours. Outbound campaigns: 21 days (domain warmup required).
What About the Objections?
"Customers want to talk to a real person for emergencies." Customers want someone who answers, stays calm, and sends help fast. The AI does all three. Most callers don't realize — or care — that it's AI when their basement is flooding.
"What if the AI dispatches wrong?" Every call is logged and reviewable. Mistakes get fixed in the training. Unlike human dispatchers who make the same errors repeatedly, AI learns permanently from each correction.
"My answering service already handles after-hours." Your answering service takes messages. The AI books jobs, dispatches techs, and captures revenue while your competitors' calls go to voicemail.
The Bottom Line
Plumbing emergencies happen at inconvenient times. Your customers have problems they can't ignore. If you're not answering when they call, someone else is.
But beyond emergencies, there's massive revenue sitting in your customer database:
- Water heaters ready for replacement
- Drain lines that haven't been cleaned in years
- Quotes that never closed because nobody followed up
"The AI Growth System captures all of it. Inbound, outbound, follow-up — one system that never misses a call and never forgets to follow up."
Ready to Capture Every Emergency and Grow Your Plumbing Business?
See the AI Growth System in action. Book a demo and we'll show you exactly how it works with your business.